Twitter VIPs don’t see as many ads as everybody else
Simply being a popular celebrity isn’t enough to land you in the VIP area, though: the company reportedly selects people based on their tweet numbers and on how many people those tweets reach. Us common folk who don’t make the cut can look forward to seeing new ad types in the future. If you’re wondering if Twitter’s losing money over this, well, we’ll bet the VIP pool’s quite small and it doesn’t impact its earnings much — the company has bigger problems at the moment.
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