Apple has 1 billion active devices
Not that Apple is depending solely on an ever-growing unit count to make money. As the company explained during its fiscal results call, there’s a lot of recurring revenue here. Customer satisfaction rates are very high, so existing owners are more likely to come back for upgrades and additional products (say, an Apple Watch to go with that iPhone). Also, there are services that are consistent money makers — Apple Music, anyone? We’re sure that Apple still wants to sell lots of devices (it remains “bullish” on places like China and India), but it’s adamant that this isn’t the only criteria that matters.
[Image credit: Sefa Karacan/Anadolu Agency/Getty Images]
Read more: Apple has 1 billion active devices
