A naked barbarian simulator saved FunCom from bankruptcy
Eventually, Conan Exiles would prove to be that game, but the company didn’t choose to develop it lightly. First, it took to SteamSpy to see what kind of games reached the numbers it would need for FunCom to survive. The team discovered that if they made a survival game that was only moderately successful, the company would be able to climb out of debt. “These games sell a lot, but they’re not that high quality.” Bylos explained. “We could definitely hit that bar.” The goal, Bylos says, was to build a survival game that felt a little more like The Elder Scrolls V: Skyrim. The company spent 13 months building the base game, releasing it on Steam Early Access in January. This early version of the game recouped the title’s four-and-a-half-million-dollar development cost in less than a week.FunCom vice president of digital products Lawrence Poe expected the game to make back its investment, but not right away. “We had no idea about how quickly it would happen,” he said. It was streamers that helped make the game a success. On some servers, both male and female character enter the game world stark naked and anatomically correct — with body parts that flopped and bounced in the game’s physics engine equally. Poe says he knew the company was going to be okay when he saw streamers “going bananas for the game.” Who would have thought juvenile snickering could save a game company?Click here to catch up on the latest news from GDC 2017!
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