AMD wants to open up PC graphics chips
It’s potentially an important effort, and AMD is promising to accommodate multiple platforms. With that said, AMD isn’t necessarily doing this purely out of generosity. It’s being squeezed at the high end by NVIDIA (which rules the dedicated video card market), and the low end by Intel (whose processor sales lead gives it the de facto lead in integrated graphics). To some degree, GPUOpen is about making AMD’s Radeon graphics chips more attractive to developers, giving the company a better chance in a tough market.
Visit link: AMD wants to open up PC graphics chips
