MLB polishes At Bat 13 on iOS and Android ahead of Opening Day, brings app to BlackBerry Z10
Opening Day App Updates Available Today Updates Available for At Bat & At The Ballpark for iPhone, iPad, iPod touch and Android; Beat The Streak Presented by Dunkin’ Donuts for iPhone & iPod touch MLB.COM AT BAT 13 DEBUTS ON BLACKBERRY Z10 NEW YORK, March 29, 2013 /PRNewswire/ — MLB Advanced Media, the interactive media and Internet company of Major League Baseball and an award-winning mobile app developer, today announced the Opening Day updates to its suite of mobile applications, including the highest grossing sports app of all-time, At Bat, will be available across their respective supported devices. The list of apps includes At Bat, At The Ballpark and Beat The Streak Presented by Dunkin’ Donuts. In addition, MLB.com At Bat 13 is making its debut on the new BlackBerry Z10 smartphone with features including MLB.TV live video streaming. MLB.com AT BAT MLB.TV Premium subscribers again may upgrade to At Bat 13 for free on iPhone, iPad, iPod touch and Android devices, unlocking all premium features. Fans also may subscribe to MLB.com At Bat 13 for the one-time annual fee of $19.99. iOS users may pay $2.99/month using the recurring billing option available through the App Store.MLB.com At Bat 13 for the BlackBerry Z10, available only for a one-time annual fee of $19.99, will give fans access to the app’s features, developed and optimized for the device’s mobile computing system. Those include: the Free MLB.TV Game of the Day; MLB.TV Premium subscriber login to watch every out-of-market game live and on-demand; home and away radio broadcasts; in-progress highlights; Gameday pitch tracking with realistic ballpark renderings; Condensed Games; Classic games library; league and team news, schedules and statistics; standings; and favorite team selection. AT BAT FEATURE HIGHLIGHTS – OPENING DAY 2013 Multi-platform live audio access for At Bat 13 subscribers, offering account portability to listen to live games on Mac/PC desktops and laptopsUniversal iOS and Android support for At Bat 13 subscribers, full feature accessibility across select supported smartphones and tabletsSortable batting, pitching and fielding statisticsRe-designed individual team pagesUpdated news section interfaceExpanded video highlight integrationClassic games video library archiveRe-architected app navigationAdditional push notification optionsFavorite team enhancementsSearchable highlight library expansion to include access to complete video archivesClosed captioning for live video MLB.com AT THE BALLPARK The ultimate mobile companion when visiting any of the 30 Major League Baseball ballparks. MLBAM has built the app to be customizable for each ballpark from a foundation of interactive features, including mobile check-in, social media integration, offers, rewards and exclusive content. AT THE BALLPARK FEATURE HIGHLIGHTS – OPENING DAY 2013 Re-architected My Journal sectionManually input all ballpark visits, dating back to 2005Upload and share personal photos from all ballpark visits, dating back to 2005View team statistics and watch video highlights from games attendedBallpark and player entrance musicSocial media clubhouse, including social rewards for select clubsUpdated tickets section, featuring special offers by clubSeat and experience upgrade functionality (select ballparks only)Passbook integration for digital ticket delivery and storage (select clubs only)Re-designed user interface MLB.com BEAT THE STREAK PRESENTED BY DUNKIN’ DONUTS Maybe season #13 will be the lucky one. Entering its teenage years without a grand prize winner, Beat The Streak Presented by Dunkin’ Donuts, free-to-play, gives fans the opportunity to achieve fantasy baseball immortality by surpassing the legendary consecutive games hitting streak record of 56 and claiming a $5.6 million grand prize in the process. Tens of millions of streaks started. No grand prize winner. Yet… BEAT THE STREAK FEATURE HIGHLIGHTS – OPENING DAY 2013 Get pick results by push notification as well as improved reminder notificationsNew 2013 game rule: A streak won’t end if a user forgets to make a pickEasily follow live game scoring for your picks in MLB.com At BatFor more information on app and feature availability by platform, visit MLB.com.
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