Toyota has eyes on ZipCar-style vehicle leasing services
The Smart Key Box is a new gadget from Toyota that’s designed to be installed into your vehicle with almost no muss or fuss. It’s essentially a way of avoiding having to hand your key to strangers, who instead will get a code sent to their smartphones. That device will then interact with the SKB over Bluetooth, enabling them to open the doors and start the engine at the tap of a screen. Toyota’s Smart Center will manage the marketplace element of this, and will manage the reservation system on behalf of the users.The pilot program will take place in San Francisco this January, and will also involve a leasing program for users who pay off their lease with car-sharing charges. If successful, Toyota will consider expanding the service to other places, including Japan. After all, some of its biggest rivals are already working on competing products, such as GM’s Maven service.
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